Nicole and Jose Velasquez, owners of The Sweet Life, have been passionate about baking for decades. Together, they have over 20 years of experience in creating delicious desserts from the heart. They’ve both spent many years working in authentic Italian Bakeries around Long Island, where they honed their skills and developed recipies that they are proud of and they know you will enjoy. They’re both extremely passionate about bringing you excellent quality ingredients coupled with a beautiful presentation that you can be proud to serve to your guests at your next event.

Our Franklin Square location opened in February of 2023 and is currently their only location. They are thrilled to be a part of the Franklin Square community, which has welcomed them with open arms!